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Reader BH notes that the Obama campaign encourages you to text HOPE to the number 62262 to receive regular updates about the campaign, and wonders how Republicans will respond in the general:

I hear the republicans are jumping on the bandwagon...you can now text "FEAR" to 62263 and you get local updates on things to be afraid of--dirty bombs, smaller portions, secularism, socialized medicine, sweater vests, immigrants taking your job, the writers strike, doctors killing babies, taxes, activist judges, vegan cupcakes, and so on and so forth...